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AJL Consultancy

Sport Performance Specialist
Widnes, England, WA8

Rated 5/5 (9 Reviews)
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Contact Information

Company Name
AJL Consultancy
Online Social Profiles
Phone Number
Show Phone Number
Location
Widnes, England, WA8
United Kingdom

Company Details

Professional Body
British Psychological Society (membership no. 468611)
Areas of Expertise
Sports Psychology, Mindset and Performance Coach
Mental Health Support
Elite Preparation
Confidence Building
Recovering From Setbacks
Leadership
Overcoming Performance Anxiety
Developing Mental Toughness
Qualifications
MSc Sport Psychology; BSc (Hons) Sport & Exercise Psychology; Depression Counsellor Diploma; FA Level 1 Football Coach; UK Anti-Doping Advisor

More About AJL Consultancy

Proud to be developing and improving athletes from Manchester City, Arsenal, Liverpool, Ipswich Town, Charlton Athletic, Crystal Palace and Wolverhampton Wanderers, as well as amateur and professional athletes in rugby, touch rugby, golf, swimming, boxing and motocross.


~ Have you suffered a dip in confidence and self-belief?
~ Are you struggling with pre-competition nerves or performance anxiety that is preventing you from performing at your best when it counts?
~ Is your child struggling with the mental demands that youth sport can bring?
~ Is your team struggling to fulfil its potential?


Introducing Adam Lussey, the visionary owner of AJL Consultancy, where the realms of Sport Psychology, Mindset Coaching and Performance Enhancement converge to redefine athletic excellence. With a rich tapestry of experiences spanning elite youth football environments, amateur and professional sports, Adam’s journey epitomises a fusion of diverse expertise.

Adam’s coaching ethos, meticulously crafted over 13 years of study and practice, hinges on personalized methodologies tailored to individual athletes’ needs. From cultivating rapport to instilling mental resilience, his approach resonates with athletes across ages and backgrounds.

Central to AJL Consultancy’s ethos is its seamless blend of face-to-face and online coaching, ensuring consistent quality and accessibility, as well as the paramount importance Adam places on confidentiality and trust in fostering mental well-being, providing a safe haven for open dialogue. 

The opportunity to work independently with players away from their clubs and coaches brings a huge benefit to the service Adam provides and the effectiveness of the process. Players and parents know they have a confidential, 1-2-1 source of support and guidance that is so often missing from a high-level sporting environment. With this comes a responsibility and commitment to ensure that no clubs, organisations or coaches are aware of the working relationship. Parents have the peace of mind that anything discussed in sessions will not go back to the club or coaching staff. This is something that brings a huge sense of relief and trust in the process. 

Players and parents are often afraid to go to their coaches to discuss areas they may be struggling with or they feel they need to improve, fearing it could have an impact on their development, their place in the side or the opinions coaches or other players will have on them. Adam's coaching removes that barrier to ensure a transparent and trusting process, allowing the best and most appropriate knowledge and tools are provided to help every athlete reach their potential.

AJL Consultancy not only transforms athletes’ mindsets and performances, but also champions a culture of holistic well-being and growth. With an unwavering commitment to excellence and a boundless drive to innovate, Adam continues to pave the way for a new era in athlete development.

Join the ranks of athletes worldwide who have experienced first hand the transformative power of Adam’s coaching.

AJL Consultancy Specialties


AJL Consultancy Reviews


Submitted by National Motocross Rider on Friday, Sep 22, 2023

Recovery from serious injury and finding the love for my sport again

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I have found my 1 to 1 sessions with Adam extremely helpful in both my sport environment and day-to-day life. Our sessions have changed my mentality completely and has improved both my self-esteem and confidence, to the point I have had both friends and family commenting positively on how I am now presented.

A long-term serious injury led to doubts in whether to continue racing nationally or just have fun and lose the competitive spirit which I love. Adam’s sessions took me to the point I am at today, where I am itching to advance and hopefully flourish within the motocross industry.

Our sessions have been fascinating and detailed, only enhancing my understanding of strategies to help me and why I had thought the way I did. Recently, I have been feeling better than ever both physically and mentally and feel more prepared to jump back on the bike. I am confident our strategies will lead to my development in a racing environment.

Submitted by International Touch Rugby Athlete on Sunday, Jul 09, 2023

International Athlete

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It was clear that Adam had taken the time to understand my slightly niche sport of touch rugby, and he individualised our sessions to the specific challenges of my sport and my personal struggles.

His help has been absolutely pivotal to me stepping up to playing at international level and the pressure that have come with that. The skills I've learnt so far will be useful throughout my playing career, but also highly applicable to other areas of my life too.

Submitted by Scratch Golfer on Sunday, Jul 09, 2023

Can't recommend highly enough!

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I can't recommend AJL Consultancy highly enough. The sessions are always engaging and fun as well as being very professional. They are bespoke sessions that make you feel valued as an individual and that Adam really cares about the impact the sessions will have.

My whole perspective on my sport has changed since working with Adam. I have gone from seeing it as a chore to enjoying my craft again and having a much more positive mindset throughout every area of my life, not just my sport.

Submitted by Professional Footballer on Sunday, Jul 09, 2023

Top Career Ahead!

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Adam has helped me to understand the mental aspects in my sport to great effect, leading to an increase in both my confidence and performance. Psychology has always been an area I have been interested in finding out more about and I found Adam extremely professional, conscientious and knowledgeable in the area. I look forward to continuing to work with him in the future, and believe he will make a huge difference in the career of many professional athletes.

Submitted by Youth Goalkeeper on Sunday, Jul 09, 2023

He's Top Class!

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I enjoy working with Adam. He has helped give me ways to focus on enjoying being in goal. He's top-class!

Submitted by Parent on Sunday, Jul 09, 2023

Parent of Academy Goalkeeper

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Adam has helped my son (age 8) with strategic bespoke techniques that have impacted greatly on his mental approach to goalkeeping. Adam worked with him on how to cope with conceding goals and being mentally ready for the challenges the position poses for him. In the past, my son had often been borderline hysterical when he had made a mistake, or perceived that he had. Working with Adam has allowed him to begin to cope at a high level and utilise the techniques in his games in goal at grassroots and academy level.

Submitted by Parent on Saturday, Jul 30, 2022

Parent Review

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Our 9 year old son has been working with Adam over the past few months after experiencing a dip in confidence and frustration with his golf. We would recommend Adam very highly! Not only is he professional and very skilled in his field of expertise; he places a big emphasis on creating a bespoke service for each client depending on their personal circumstances. Furthermore, he uses really effective communication skills with our son so as to engage him, help him understand and to promote enjoyable learning opportunities.

Submitted by MatchFit Football on Tuesday, Jul 12, 2022

Working Partnership Review

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With the pressure placed on footballers in the modern game both on and off the pitch, the ability to possess mental resilience and effectively process emotions and thoughts has never been more important. You can be the most technically gifted or athletic footballer on the planet, but if these qualities are not underpinned by a strong mindset, a player will never be able to do themselves justice, enjoy the game to it's fullest or reach the level they are truly capable of. A dip in confidence or self-belief can literally undo decades of technical mastery in a moment. But even if a player isn't struggling with their mindset, learning new ways to channel their attention, emotional reactions and focus can significantly increase a players level of performance. Being guided by someone with Adams knowledge of how the mind works and how to master it will be more valuable to you than any piece of kit, equipment or boots you would normally invest in without question.

Submitted by AJL Consultancy on Thursday, May 19, 2022

Client Review

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I worked with Adam to help him with his work on improving mental health awareness in professional football. I was impressed by his willingness to listen and understand - he even helped me with my own understanding on certain psychological aspects of my game just by talking them through. I will continue to follow Adam's career with interest.

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AJL Consultancy Member Articles


Posted 12/11/2022 by AJL Consultancy
How To Mentally Cope With Being Released By A Club

Being released from a professional club can be one of the most challenging times in an player's career for any... View More


Posted 10/22/2022 by AJL Consultancy
What is Sport Psychology and Mindset?

My journey into Sport Psychology began with my undergraduate degree 11 years ago. Since then, the discussions around... View More


Posted 05/08/2022 by AJL Consultancy
5 Mistakes That Footballers Make With Their Mentality

It has become clear in recent times that adapting a positive mental attitude can help give you an edge in development... View More


Posted 05/08/2022 by AJL Consultancy
9 Key Strategies to Calm Nerves Before a Match or Trial

Every athlete in professional sport has been nervous before a big game or event. That horrible feeling of sweaty... View More


AJL Consultancy Videos


Posted 08/12/2023 by AJL Consultancy
Adam Lussey - Sport Psychology, Mindset, and Performance Coach

Adam Lussey is a Sport Psychology, Mindset, and Performance Coach based in the North West of EnglandAdam can coach... Read More