AJL Consultancy - Sport Performance Specialist - Sport Performance

AJL Consultancy

Sport Performance Specialist
Widnes, England, WA8

Rated 5/5 (3 Reviews)
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Specialising in Performance Enhancement and Mental Health Support

    Company Details

  • Professional Body
  • British Psychological Society (membership no. 468611)
  • Areas of Expertise
  • Sports Psychology and Mindset Specialist
    Sports Performance Enhancement
    Sports Development
    Mental Health Support
  • Qualifications
  • MSc Sport Psychology
    BSc (Hons) Sport & Exercise Psychology
    Depression Counsellor Diploma
    FA Level 1 Football Coach
    UK Anti-Doping Advisor

More About AJL Consultancy



~ Have you suffered a dip in your confidence?
~ Are you grappling with pre-competition nerves and can’t perform at your best when it counts?
~ Is your child struggling with the mental demands that sport can bring?
~ Is your team struggling to fulfil its potential?


My name is Adam, and I am the founder and lead consultant at AJL Consultancy - specialists in Sport Psychology, Mindset and Performance Coaching.


The main intention of any Sport Psychology Consultant is to help improve their client’s performance on the pitch. Just as a fitness instructor would aim to improve your physical attributes, my role is to improve your mental attributes, to help you consistently perform at your best. At AJL Consultancy, we work with athletes from both individual and team sports, of all ages, backgrounds and sporting ability. We adopt a holistic approach and believe in the importance of focusing on personal development and well-being just as much as improving performance. Working from a 'client-centered' approach, we put our clients at the focal point of every session and tailor our services to your motivations and needs. 


Firstly, we will complete what is called a needs analysis - working together to understand your strengths, weaknesses, ambitions and goals for your career. From there, we can start to work on a bespoke development plan that is targeted specifically to your needs. I have been a professional consultant since 2019, providing Psychology, Mindset and Performance coaching across numerous sports from talented juniors to semi-professional and professional athletes of all ages, gender and background.


I have developed affordable face-to-face packages and online plans to suit all needs and locations; meaning budget, time and location are no barrier. Sport Psychology is becoming one of the fastest growing and most sought-after disciplines in high-performance settings. Send your enquiry today to discover why and I will provide you with a response within 48 hours.

AJL Consultancy Specialties


AJL Consultancy Reviews


Submitted by Parent on Saturday, Jul 30, 2022

Parent Review

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Our 9 year old son has been working with Adam over the past few months after experiencing a dip in confidence and frustration with his golf. We would recommend Adam very highly! Not only is he professional and very skilled in his field of expertise; he places a big emphasis on creating a bespoke service for each client depending on their personal circumstances. Furthermore, he uses really effective communication skills with our son so as to engage him, help him understand and to promote enjoyable learning opportunities.

Submitted by MatchFit Football on Tuesday, Jul 12, 2022

Working Partnership Review

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With the pressure placed on footballers in the modern game both on and off the pitch, the ability to possess mental resilience and effectively process emotions and thoughts has never been more important. You can be the most technically gifted or athletic footballer on the planet, but if these qualities are not underpinned by a strong mindset, a player will never be able to do themselves justice, enjoy the game to it's fullest or reach the level they are truly capable of. A dip in confidence or self-belief can literally undo decades of technical mastery in a moment. But even if a player isn't struggling with their mindset, learning new ways to channel their attention, emotional reactions and focus can significantly increase a players level of performance. Being guided by someone with Adams knowledge of how the mind works and how to master it will be more valuable to you than any piece of kit, equipment or boots you would normally invest in without question.

Submitted by AJL Consultancy on Thursday, May 19, 2022

Client Review

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I worked with Adam to help him with his work on improving mental health awareness in professional football. I was impressed by his willingness to listen and understand - he even helped me with my own understanding on certain psychological aspects of my game just by talking them through. I will continue to follow Adam's career with interest.

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AJL Consultancy Member Articles


Posted 05/08/2022 by AJL Consultancy
5 Mistakes That Footballers Make With Their Mentality

It has become clear in recent times that adapting a positive mental attitude can help give you an edge in development... View More


Posted 05/08/2022 by AJL Consultancy
9 Key Strategies to Calm Nerves Before a Match or Trial

Every athlete in professional sport has been nervous before a big game or event. That horrible feeling of sweaty... View More


AJL Consultancy Coupons


Posted 09/12/2022 by AJL Consultancy
10% off first full-priced block booking
Promo Code

10% off your first full-priced block booking - quote BLOCK10 ... View More


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