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Jerry Fox

Sport Performance Specialist
Exeter, England

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Exeter, England
United Kingdom

Company Details

Professional Body
Nursing & Midwifery Council (NMC)
Areas of Expertise
Mental Fitness Skills Training Programme for Self-Belief in Sport Performance, High-Demand Environments & Life (Online 1-1).

This psychological skills training programme has been delivered in high performance sports (university), professional golf, pro cycling, a Paralympic squad, public sector organisations and creative industries.


Performing under pressure is inevitable or a certainty for every athlete or sports person. But how we perceive the experience of pressure, is what determines our performance. We can choose how to think about pressure, but this depends on our level of Self-Belief, which is an essential ingredient when navigating demanding situations.

The Mental Fitness Skills & Mind Training programme for Self-Belief (generally referred to as confidence) integrates Cognitive Behavioural skills and Mindfulness Based Cognitive Training/Therapy (MBCT), with the aim of strengthening and maintaining higher levels of Self-Belief.

What's Needed & Adaptation:

The programme will train performers in how to establish, strengthen and maintain higher levels of Self-Belief through learning and practicing skills related to focus, attention, awareness, attitude, action, and cognition (especially self-appraisal). Training Self-Belief requires effort, careful planning, persistence, choosing the right strategies and learning how to deal with obstacles.

Higher levels of Self-Belief enable the athlete to view pressure in a competitive situation as a challenge or opportunity, maximising performance potential, learning and adaptation.

Self-Belief is a trainable skill!


This high performance programme integrates specific Cognitive Behavioural skills and Mindfulness Based Cognitive Therapy for the sports person. The programme has been trialled and studied at two leading UK universities (Sport, Exercise & Health Sciences Department) with positive outcomes. The innovation was originally inspired by Dr Bob Rotella's approach to the psychological skills of the golfer and George Mumford (Mindful Athlete) and Phil Jackson's (Head Coach) work with Michael Jordan, and the Chicago Bulls.

Delivery & Structure:

The programme is offered via Zoom on a 1-1 basis (each session is about 60 minutes). The programme is flexible in terms of session frequency and by approximately 6-8 sessions the client may begin to apply their own teacher/coach based mental skills-to maintain, balance and strengthen their Self-Belief in high pressure situations.
-PGDip Psychological Therapies (University of Exeter)-Mindfulness Based Cognitive Therapist (MBCT, 2012)
-Registered Mental Health Nurse (RMNH, 1991).
-Certificates in Psychotherapy & Counselling (University of Exeter, 1987-90).

More About Jerry Fox

I currently research, develop, design, adapt and facilitate Mindfulness Based Cognitive Therapy/Training (MBCT) programmes for specific populations & settings. The programmes currently include the following:

1. High Performance: athletes/sports persons & teams, creative performers, workplace teams and organisations.

2. MBCT clinical programmes specifically for young people & their carers (in collaboration with leading NHS/University centres) and adult programmes for depression.

The high performance programme design is for athletes/sports persons, creative performers & workplace professionals.The programme has been delivered in university sports, professional golf, professional road cycling, a Paralympic squad, public sector organisations and creative industries.

Since 2011 I have participated in the research and development of a Mindfulness Based Cognitive Therapy programme for young people and their carers with depression and anxiety (NHS). The research project has received funding from the National Institute of Health Research (NIHR)

The MBCT research I am in engaged with has been published in peer reviewed journals (featured on my LinkedIn account). I was invited to present as an expert witness for the All Party Parliamentary Mindful Nation Report UK (2015). I have presented at national and international conferences.

I worked in Child and Adolescent Mental Health Services (NHS) for 30 years. My role included: providing community based supportive individual & family psychological therapy, working in the Family Therapy, group therapy and Psychodynamic Psychotherapy Teams. 

I work at the University of Exeter as an MBCT Therapist & Associate Lecturer, and for a charity for bereaved children and young people.

I am registered with the British Association of Mindfulness-based Approaches
(www.bamba.org.uk) and as a Registered Mental Health Nurse with the Nursing Midwifery Council (https://www.nmc.org.uk/).

I provide supervision to Mindfulness Based therapists/trainers & programme developers.

As part of my continuing professional development I receive regular supervision and maintain relevant training.