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Posted 03/07/2022 in Category 1

Growing a Sports Therapy Business

Growing a Sports Therapy Business

Every practice owner would enjoy the security of knowing that each week there is a system filled with clients seeking their services in sport. Every practitioner holds needs to be psychologically and emotionally fulfilled through some approval (e.g., I’m doing a good job and others recognise my good work), identity (e.g., I’m a sports therapist and I invest in me), and association (e.g., I’m working with a Paralympian and a rugby football team). These psychological needs are present in all sports therapists, but also these psychological needs affect how the sports therapist prepares and presents their practice for the consuming public. Feeling somewhat unsure of oneself and one’s skills might mean withdrawing from the tasks that will build a thriving business. For example, having an online presence is central to build a thriving sports therapy business. Being registered on local directories and opening a website where clients can book your services seems like the most basic steps to develop a thriving practice, yet research shows that few practitioners address these basic steps in the business pipeline. 

Three components are necessary to begin and develop a sustainable sports practice: search engines, social media and local marketing. Let’s deal with each one and identify one task for each process to complete this week. First, search engines like Bing and Google are the online systems people in the community jump on to find you and your services. You can list on a local directory like us (www.mysportsmap.co.uk) and build a website for your potential customers to find you. There is a skill to develop your website and your positioning on search engines, but getting a website started would be a useful first step. Second, having some presence on Twitter, Facebook, Pinterest, Instagram and so forth is a medium to engage with sports communities about you and your services. A little interaction each week or month, depending on your time, helps to build a local or national community. Finally, you need to market locally for people to find your services. You might use Bing or Google to help you here or you might choose a pay-per-click campaign to advertise your services. For example, imagine you lived and worked in Bath. You would like people in your area to choose your sports therapy practice among all the others in the area. One way to achieve this goal is to set a pay-per-click campaign so that when people are searching for a sports therapist in Bath, they are most likely to find and choose you. You might set up a campaign for £10 per day of advertising. The challenge here, as it is for most businesses, is to speculate with a low risk option to gain traffic and clients to their website. What you are doing here is investing in you and your practice to bring clients to you and for you to offer them the best service available.  

To summarise, we can build a better and more thriving practice when we invest in us and our practice. We can get a website built to rank well in a search engine. We can engage and build a community through social media. Finally, we can advertise in our local area to bring clients to our business. The most challenging experience for many sports therapists is beginning; however, one step taken each day is a step closer to a thriving practice. Let’s see if you can begin with the first small win and get listed in a local directory with your new website.

We hope that this brief overview of finding a sports injury massage therapist near you is helpful. As a local sports directory we are proud to have a number of sports therapists listing their services with us

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